Well, I have to say, I’m still stuck at the autoresponder stage. An Internet marketer’s autoresponder is one of the most essential tools in the toolkit. Not being very technical, I am searching for a program I can easily use so I will not be intimidated, thereby being remiss in sending out my all important emails to my list. With my last website makeover, I finally mastered the art of my website’s back end and I can’t tell you how powerful that makes me feel. Now I can make changes at my whim!

So I checked out another autoresponder last week, and when the trial version kept asking me about FTP this and FTP that, I lost it. Now I have about three more to check out, and I promise I will make my decision this week. The reason I say I need this autoresponder decided on first, is that when I send out press releases, articles, and emails to my list, people will be coming in droves to my website to opt in and I want to have the right autoresponder set up.

In the meantime, I’m putting everything in place to go forward. The press release is written and the press release sites have been checked out. I submitted about 15 press releases last week for my upcoming free webinars on August 27 and September 9, so now I have accounts at all the press sites. Submitting future releases will be a quick job next time. (By the way, if you’re interested in my webinars on producing and promoting info-products for passive profits, you can sign up at http://www.WebIntensives.com.)

I’m almost finished getting my database up to date, so I will be able to load all my names into the autoresponder program. And then I will have to create the emails and write a bunch of articles to submit.

An Internet marketer’s job is never done…

Happy info-products,

Andrea

Andrea Susan Glass, http://www.WritersWay.com

Well, the keywords are in place, and I’m up and running. I found a new autoresponder I will check out this week. Once that’s in place, I feel my site is ready to be announced to the world. Shout it from the virtual rooftops. Send out press releases, articles, and emails.

Sounds simple, yes? Yet, there are details in each step so this all will take a little time. First, write the press releases, then decide where to send them. Okay, a few days, done in between my client work. Next write about 10 articles. Okay, that’s another week at least! Then sign up at a bunch of article directories and submit the articles—and I’ve been told to tweak them for each different directory because Google doesn’t like it if you submit the same article to more than one site. Okay, Google, I’ll play by your rules. Another few weeks!

And then the dreaded e-mails. E-mail marketing is a huge component of any Internet marketing business and whether you write them yourself or hire a ghostwriter to write them, they are your bread and butter. You know what I mean! You probably get a ton of these “friendly” e-mails from everyone whose list you’ve signed up on just because you wanted your freebie! Of course, we all know you can get off these lists any time, but who has the time to unsubscribe? So you keep getting bombarded by e-mails inviting you to this free teleclass, telling you about this great product, or wanting you to sign up for a BIG seminar that will change your life.

Okay, a few more weeks for me to figure out a few months’ worth of e-mails to send out to my list. What I find is best, to avoid procrastination, is do what is easiest and quickest first. That gets the energy flowing. For me, writing a 500-word press release and submitting it to my list of free PR websites is the easiest, so that’s where I’ll start. That will get done this week. I’ll be sure to let you know how it goes.

Happy info-products!

Andrea

Andrea Susan Glass, www.WritersWay.com

As a ghostwriter, I am available for anyone who needs to get something written but doesn’t have the time or talent! Or just plain doesn’t enjoy writing. Yet, some people don’t hire me because they feel they can’t afford it OR they like to be in complete control and have a tough time delegating to others. When I work with someone, it really is like a relationship—we have to work together and communicate well.

So if you are one of those who isn’t about to hire a writer, what can you do? Well if you run an Internet based business, let’s face it, you’ve got a lot of writing to do. You have your website content, articles, blog posts, reports, information products, emails, and more. There is a heck of a lot of writing needed with Internet marketing.

Yet, I do believe almost anyone can learn to write—well and fast! My services as a ghostwriter are for the “I-do-it-for-you” crowd. And my webinars and future info-products are for the “Do-it-yourself” crowd. I’ve been teaching how to write info-products in webinars for about a year, and pretty soon I’ll be holding my first 3-day web intensive in September. I’m confident that I can teach anyone the basics of writing all the materials they need to conduct a successful online venture.

A lot of what needs to be written can be boiled down into formulas or templates. Once you’ve written your first article, your second will go a whole lot faster. Once you’ve sweated over writing your first website, the second will require a lot less sweat. And once you’ve created your first e-book, you’ll be the info-product pro.

So, yes I believe anyone can write—with the proper guidance and support. Stay posted to find out more about how I will be doing this. And keep writing—it’s the best practice to perfect your skill!

Happy info-products!

Andrea

Andrea Susan Glass, www.WritersWay.com

I’ve been studying Internet Marketing for several years now and feel like I’ve learned a lot, but when it comes to putting all the pieces together, I seem to hit a wall. For example, I wrote my first e-book for a client about 5 years ago, and a few years ago I decided to finally write one for myself. I partnered with an SEO expert who knew html, and between the two of us we launched a website with sales page and the e-book.

We had done surveys to come up with the topic, so we felt we had a winner. We took a webinar with some experts to find out what all the steps were. We did Google adwords and Google adsense. We built a mailing list and sent out newsletters. We signed up a bunch of affiliates and sent out emails. We tweaked and tested the sales letter ad nauseum! I’m not sure what we didn’t do, it seemed we were always working on it.

Long story not so short, we sold very few e-books and I was sorely disappointed. I had done a lot of work, mostly the writing, but I couldn’t figure out where we went wrong.

Any so-called “failure” is really a lesson in my mind, so I really learned a lot. The biggest mistake I think we learned is that for a product to sell well, it has to fill a need, solve a problem, or provide some significant benefit. Our e-book did not. It was primarily informational—well it was an information product, wasn’t it?

So we had all the pieces and we put all the pieces together—we just didn’t have a strong motivation to buy. As you venture into this crazy, complex, yet exciting work of Internet marketing, always remember this: why would someone buy your product? If you can’t answer that, you can’t sell it.

More to come…

Happy info-products,

Andrea

Andrea Susan Glass, founder of WritersWay