In my last post, I mentioned meeting a blogging expert, Bridget Ayers, and unfortunately I’ve been so busy with client projects I haven’t had any time to follow through on her suggestions. One that I do recall, however, without looking at my notes, is that she advised me to use a lot of bullets. She said people like “how to” lists in blogs. I write a lot of those for my clients, but I’ve never thought about doing that for myself. Hmmmmmmm…….. I wonder what that’s about.

So I thought I would do one of those lists today, though it actually takes me more time to compile a list than just write free flow like this. Anyway, let’s see how it goes.

Top 10 Tips on writing blog posts–quickly & easily!

1. brainstorm a list of a titles you can use for about one month’s worth of blog posts
2. group the titles into categories and stick with one for several posts before switching categories
3. gather any content you’ve written before in articles, reports, web content, etc. and dump it into your blog post Word doc
4. set a schedule as to which days you will write and stick to it
5. or do a marathon writing session and publish your posts on your schedule, or set them up for automatic posting
6. don’t be a perfectionist when you write your posts; just be friendly and informative as if you’re talking to a friend who is interested in your topic
7. listen to feedback in your comments to sense what’s working and what’s not, and to choose your next batch of topics
8. browse competitors‘ blogs and make yourself stand out from the crowd; develop a personality and a following
9. check your statistics to see who’s coming to your blog and from where
10. always stay true to who you are and what you’re about–and most of all the audience you serve and their needs and interests

There, that wasn’t too hard. Hope I made some sense and you learned something too!

Happy info-products,

Andrea

Andrea Susan Glass
www.WritersWay.com

As a ghostwriter, I am available for anyone who needs to get something written but doesn’t have the time or talent! Or just plain doesn’t enjoy writing. Yet, some people don’t hire me because they feel they can’t afford it OR they like to be in complete control and have a tough time delegating to others. When I work with someone, it really is like a relationship—we have to work together and communicate well.

So if you are one of those who isn’t about to hire a writer, what can you do? Well if you run an Internet based business, let’s face it, you’ve got a lot of writing to do. You have your website content, articles, blog posts, reports, information products, emails, and more. There is a heck of a lot of writing needed with Internet marketing.

Yet, I do believe almost anyone can learn to write—well and fast! My services as a ghostwriter are for the “I-do-it-for-you” crowd. And my webinars and future info-products are for the “Do-it-yourself” crowd. I’ve been teaching how to write info-products in webinars for about a year, and pretty soon I’ll be holding my first 3-day web intensive in September. I’m confident that I can teach anyone the basics of writing all the materials they need to conduct a successful online venture.

A lot of what needs to be written can be boiled down into formulas or templates. Once you’ve written your first article, your second will go a whole lot faster. Once you’ve sweated over writing your first website, the second will require a lot less sweat. And once you’ve created your first e-book, you’ll be the info-product pro.

So, yes I believe anyone can write—with the proper guidance and support. Stay posted to find out more about how I will be doing this. And keep writing—it’s the best practice to perfect your skill!

Happy info-products!

Andrea

Andrea Susan Glass, www.WritersWay.com

I’ve been studying the top Internet marketing gurus for awhile, and all of them teach their students to delegate as much as possible—especially the tasks they are either not good at or not fond of. Well, unless you’re a professional writer like me, the average person does not really like to write. And even those who do like it or who tolerate it are not that good at it. The wisest and most successful of these online business owners know when it makes good business sense to hire a professional.

Now I do want to make a distinction about the different kinds of writers, because most people don’t know this. A ghostwriter is a professional writer who will write for you—maybe it’s your articles, newsletter or e-zine, reports, blog posts, website copy, books, e-books, or other information products—and not sign their name. You put your name on the article, e-book, etc. as if you wrote it. Now a ghostwriter may be a copywriter who writes sales COPY like on sales pages, websites, any direct mail or e-mail copy that is designed to motivate the reader to purchase the product. While another type of ghostwriter—like myself—is more of a CONTENT writer, who writes information products such as books, e-books, e-courses, reports, blog posts, and articles. I like to say: A COPY writer SELLS, while a CONTENT writer TELLS!

As a content writer, my writing is not designed for selling. Once the copywriter moves the prospect to buy, the information they buy will be written by the content writer. My writing provides information, education, inspiration, entertainment, or motivation. It delivers the value that is promised by the copywriter. I love research, I love ideas, I love learning, and I’ve been a teacher of sorts all my life. That makes me the perfect content writer.

Can you see how the copywriter and content writer support each other? And of course, both are necessary for any Internet marketing business. If you are building your Internet business, consider adding both of these kinds of ghostwriters to your team.

Feel free to contact me for my free initial consultation to see if we are a good fit for me to be on your team.

Happy info-products!
Andrea

Andrea Susan Glass, www.WritersWay.com