I’ve been studying Internet Marketing for several years now and feel like I’ve learned a lot, but when it comes to putting all the pieces together, I seem to hit a wall. For example, I wrote my first e-book for a client about 5 years ago, and a few years ago I decided to finally write one for myself. I partnered with an SEO expert who knew html, and between the two of us we launched a website with sales page and the e-book.

We had done surveys to come up with the topic, so we felt we had a winner. We took a webinar with some experts to find out what all the steps were. We did Google adwords and Google adsense. We built a mailing list and sent out newsletters. We signed up a bunch of affiliates and sent out emails. We tweaked and tested the sales letter ad nauseum! I’m not sure what we didn’t do, it seemed we were always working on it.

Long story not so short, we sold very few e-books and I was sorely disappointed. I had done a lot of work, mostly the writing, but I couldn’t figure out where we went wrong.

Any so-called “failure” is really a lesson in my mind, so I really learned a lot. The biggest mistake I think we learned is that for a product to sell well, it has to fill a need, solve a problem, or provide some significant benefit. Our e-book did not. It was primarily informational—well it was an information product, wasn’t it?

So we had all the pieces and we put all the pieces together—we just didn’t have a strong motivation to buy. As you venture into this crazy, complex, yet exciting work of Internet marketing, always remember this: why would someone buy your product? If you can’t answer that, you can’t sell it.

More to come…

Happy info-products,

Andrea

Andrea Susan Glass, founder of WritersWay

My good friend and business associate Kimberlyn Lebsock suggested she and I suggest blog titles for each other, so this was her title. She knows how complex this Internet business can be so she always says we need to have fun with it. I guess I didn’t think it was so much fun when my business e-mail got shut down yesterday as my newly revamped website was being uploaded. And hooray, it’s uploaded today, only to find that there are a bunch of things that need to be fixed.

Okay, you found out my secret. I’m a perfectionist! That works well for my business as a ghostwriter and copyeditor, and my clients appreciate it, but come on—six months to redo my website. Oh well, just another few days and I’ll make the big announcement. Now it’s time for the fun to start.

I will let everyone I can think of know about my new website. I will be able to start selling my affiliate products. AND—here’s the big AND—I will now be ready to create my OWN info-products. This is where the fun comes in, as Kimberlyn reminds me. When I write for others, it’s enjoyable, but it’s their subjects and their products. When I get down to creating my own info-products—I WILL HAVE FUN!

So let the fun begin. When are you going to create your first info-product?

Have a fun day!
Andrea

Andrea Susan Glass, founder of www.WritersWay.com

If you have already set up for your blog, congratulations, you have completed the first step! Now, you need to have the best tools possible to make sure your blogs are read. Here are some tips for that:

1. Target your audience. Who are you going to write for? What type of readers do you want to attract? When you can answer these questions, you can direct your blog post toward this group and narrow your topics.

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Leave your comments below and let us know what tools you use to make your blog successful.