I’m taking a fantastic class in Search Engine Optimization (SEO) from David Riklan, the founder of www.SelfGrowth.com, the largest website on self improvement. If you are involved in Internet marketing in any way, you will need to know some SEO. Even if you hire someone to do it, you should understand how it works.
I’m enjoying taking this class with David because my primary target market is the self improvement industry. I love ghostwriting and editing for self improvement or personal development professionals. I’m even developing my own info-products (FINALLY!) for this market.
I was somewhat overwhelmed by all the information David revealed to us in six classes—some of which I already knew but was not implementing or not getting results with. I understand keywords, writing good content, article submission, directory submission, links, PPC, and metatags. We did a lot of visiting sites and searching in Google during the class. I was able to see how many sites linked to mine and how high I was in the search engines. I was amazed to find I came up in the TOP TWO in both Google and Yahoo for “personal development ghostwriting” and “professional development ghostwriting.” Now I just need to see how many people are actually searching for those terms.
One of the main reasons I took this class was to direct more traffic to my website and blog, and then convert visitors to either buyers or to join my list. Also to get ready to direct visitors to my sales page when I finish developing my info-products. But I also took the class because I wanted to learn all the SEO tricks, since most of them involve writing. Now I know the kinds of writing I can do to help people get higher rankings. When I write website content, blogs, articles, and emails, for example, I will now keep in mind all the SEO strategies.
How is your traffic? How is your conversion? Are you using all the SEO techniques that you need to? Keep learning. Internet marketing is an ongoing education.
Happy Info-products!
Andrea
Andrea Susan Glass
www.WritersWay.com
1 Comment
November 23, 2008 at 6:43 am
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